At a time when most youngsters are choosing careers in IT and computer engineering, 29-year-old Jamsheer P C of Malappuram in Kerala took an unconventional path to build his career—dairy farming. While his peers pursued software jobs, Jamsheer opted for an engineering degree in Dairy Farming Technology from Kerala Veterinary and Animal Sciences University, a decision that raised eyebrows initially but has now turned into an inspiring success story.
Today, Jamsheer’s two-acre dairy farm, located in Kondotty, is one of the most successful in Kerala, producing an impressive 450 liters of milk daily. What started as a modest venture in 2015 with just two cows has grown into a well-managed, profit-generating enterprise.
Jamsheer’s journey was anything but easy. After completing his engineering course in dairy technology, he spent years understanding the nuances of cattle management, nutrition, and modern milking techniques. He adopted scientific breeding methods, automated feeding systems, and sustainable waste management practices, ensuring both productivity and environmental responsibility.
“Many people discouraged me in the beginning, saying dairy farming is labour-intensive and not as rewarding as an IT job. But I believed that with the right knowledge and technology, dairy farming could be highly profitable,” Jamsheer told “Open Digest.”
His farm now houses over 60 high-yielding cows, and he supplies fresh milk to local markets and premium dairy brands. Unlike traditional dairy farms, Jamsheer’s venture integrates modern technology, including IoT-based monitoring systems that track cattle health and optimize milk production. His use of organic fodder and sustainable farming techniques has also earned him a reputation for producing high-quality milk.
What sets Jamsheer apart is his vision for the future. He plans to expand his farm and venture into value-added dairy products like cheese and flavoured milk. He also conducts workshops to inspire young farmers, proving that dairy farming can be a lucrative career choice.
Though he has four staff members to manage the day-to-day activities of the farm, Jamsheer says that to become successful in dairy farming, one needs to be willing to do all jobs on a farm—from cleaning the cow shed to milking and feeding the cows on time. “We need to look after the cows like our own children. Ensuring the cows’ health is of prime importance in dairy farming,” he added.
