Open Digest in collaboration with Institute of Applied Dermatology (IAD) embarked on a mission to shed light on the benefits of integrative medicine to successfully treat the most neglected tropical and debilitating disease: Lymphatic Filariasis and its associated ailment, Lymphedema.
Our campaign, “Hope Renewed,” not only educated the public about these conditions but also showcased the incredible potential of integrative medicine for treating them.
The initiative began with a shared commitment to improving the lives of individuals suffering from Lymphatic Filariasis and Lymphedema. The health institute, known for its pioneering work in integrative medicine, recognised an opportunity to raise awareness about its alternative approach to treatment one that combines modern medicine with ayurveda and yoga.
We crafted compelling narratives to educate the people about the advantages of integrative medicine and how the Institute of Applied Dermatology led by its founder director Dr S R Narahari and his mentor Dr Terrance J Ryan conducted years of research to develop integrative medicine after conducting evidence-based clinical trials.
Spreading the Message Far and Wide
To ensure that the campaign reached a global audience, we employed various social media channels, including Facebook, Twitter, and Instagram. We used a mix of captivating infographics, heartwarming videos, and interviews with experts from the health institute.
The success of this campaign demonstrated the power of digital media when aligned with a noble cause. By raising awareness about Lymphatic Filariasis and Lymphedema and showcasing the benefits of integrative medicine, “Hope Renewed” not only transformed lives but also encouraged a paradigm shift in healthcare. It served as a shining example of how digital media and health institutes can unite to create a positive impact on society and inspire hope in the face of adversity.