Emerging from the confines of their kitchens, six homemakers in Kerala have given wings to their dreams by successfully running a venture that serves food on the plates of people across the globe. Shenny Joy, Tincy Geo, Lissy Staby, Mary Stephen, Jenny Rose, and Giji Joy are from Vellookkara in Thrissur, and they live nearby.
What started as casual talk during their friendly get-togethers about an entrepreneurial project of their own has evolved into a reality under the brand name “Vita Rich International,” which now exports food products made from jackfruit and banana.
It all began with these women setting up a stall at a food fair organized as part of a church festival to sell “Unniappams” and cutlets made from raw jackfruit. “Our products sold like hotcakes, and we received a lot of appreciation from people. Then we started exploring the possibilities of making more value-added products,” said Shenny Joy.
The friends took a loan from a bank and set up a production unit adjacent to Shenny’s home. Their extensive research helped them make different value-added products like dry jackfruit powder, jackfruit squash, jackfruit puttu powder, jackfruit chapathi powder, jackfruit dosa, etc.
“Our products have high health benefits. The majority of our sales are exports to UAE, Bahrain, Sharjah, Dubai, and America. The main buyers are Non-Resident Keralites. We also get orders from our customers directly through Facebook and WhatsApp groups,” Shenny told “Open Digest.“
Currently, the friends are working to expand their business by adding millet-based value-added products. “Our aim is to make only nutritional and healthy products,” she added.
The success story of these six women serves as an inspiration not only for aspiring entrepreneurs but for anyone striving to break free from societal constraints. They have written a new narrative for women who aspire to turn their passions into successful ventures.