Rain is the charm of Kerala when it comes to attracting tourists from Middle East countries. The Kerala government has rolled out a major campaign showcasing the beauty of its vibrant monsoon season before the people of the Middle East countries to attract them to Kerala during July and August.
As per the latest details, the tourism department has decided to run the campaign at a cost of Rs seven crore across major airports in Dubai and Doha showcasing the monsoon season in Kerala. An official statement said Arab radios and visual media platforms will be leveraged to showcase the allure of monsoon tourism in Kerala. “The campaign will have captivating video advertisements tailored exclusively for the Middle East audience. These enchanting videos will showcase the transformation of the land during the rainy season, portraying a mesmerising interplay of nature and culture,” said an official. The tourism department will highlight the diverse array of activities one could indulge in Kerala during the monsoon mainly focusing on trips to rain-kissed mountains, lush forests teeming with life and tea plantations painted emerald green.
The campaign will also highlight the serene beauty of water bodies in Alappuzha, Kollam and Ernakulam that come alive during the monsoon. Special focus is on pristine beaches that exude a mystical aura under overcast skies. “People of the Middle East countries are always fascinated by the alluring beauty of Kerala. We are aiming to attract travellers seeking an escape from their arid landscapes,” said a senior officer of the tourism department.