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Post covid, Kerala Tourism lines up B2B Meets across world to bring in more tourists

T’PURAM: As part of international marketing strategy, Kerala Tourism will participate in select trade fairs and organize B2B meets in different parts of the world in 2022.

The department has lined up a tight schedule to showcase Kerala in different tourism fairs and events across the world. As per the schedule, the itinerary begins with France in September and ends in Germany in November.

The countries in the schedule are Netherlands, Japan, Singapore, Australia and the United Kingdom. Those who wish to participate should log on to official website : keralatourism.org 

Kerala Tourism will lead a delegation of hoteliers, resort owners, tour operators and service providers from the state for the trade fairs scheduled at these international destinations. Kerala Tourism will also be organising its own B2B roadshow in various key cities around the world, ranging from Kuala Lumpur (Malaysia), Melbourne and Sydney (Australia) to Dublin (Ireland), Stockholm (Sweden) and Munich (Germany). The aggressive marketing plan has been devised by Kerala tourism department  to attract more global tourists to Kerala post-Covid.

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